Up to date Stock & Pricesfrom 50+ distributors Plus own stock + alternate suppliers Add margins, rules and control over ordering Your Webstore 3.9m products available matched withproduct descriptions + images 1 2 3
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About AU - Alloys

We are Alloys

7 years ago, Alloys coined the phrase "non-traditional distribution" to describe the way Alloys conducts business. We're different and refuse to be ordinary! Yes, we still do the normal stuff - we hold lots of stock in strategically located warehouses across the country, provide fast turnaround on orders and dropship to your customers. We do all this, and we do it well, but that's your minimum expectation of a distributor. If you want to move forward and boost your business, then tap into the non-traditional value that Alloys provides.

Our Vision

To be the best specialist distributor in the world and the most valuable partner for our suppliers and resellers.

Our Mission

We improve the capabilities, profitability and opportunities of SME technology resellers by providing them with a non-traditional approach to value-added distribution.

About Stock in the Channel

Founded in 2009 to help resellers source hardware from authorised distributors, Stock in the Channel quickly grew to become an indispensable tool for the UK channel. Stock in the Channel has since expanded its services to be active in 22 countries, with over 25,000 registered customers across Europe, North America, and Australia. Thousands of resellers, VARs and MSPs use the stock search daily. The founders history of working with e-commerce a webstore offer soon launched, matching stock with product descriptions and adding margins to the resellers buy price. This was offered as both a datafeed and a turnkey Magento option. The company continues to grow and is financially strong

Stock in the Channel is trusted by over 25,000 IT Resellers

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