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About AU - Aquion

About Aquion

Aquion is a premier Australian software distributor, bridging world-class technology vendors with leading resellers across Australia, New Zealand, Asia-Pacific and Japan. With over 5,000 active software agreements, Aquion delivers value through a trusted channel model across multiple technology pillars, focusing on disruptive and high-growth solutions.

Our expert Business Development team helps vendors scale by connecting them with the right channel partners and end-users, aligned by industry, vertical, and solution type. This drives growth and unlocks new opportunities.

Aquion’s tiered partner model provides structured levels of support that align with a vendor’s stage of market readiness, ranging from transactional fulfilment to integrated channel enablement and campaign collaboration.

Aquion’s flagship Platinum Tier engagement model is designed for vendors seeking more than just market presence. It supports vendors aiming to achieve sustained traction, customer adoption, and measurable revenue growth across ANZ and the broader APAC region. This model has been successfully applied to help vendors establish a foothold, accelerate market entry, and/or expand scale.

To illustrate the impact of Aquion’s Platinum-tier engagement model, we’ve included a selection of real-world examples where our approach has helped vendors gain early traction, secure strategic wins, and build sustainable market positions in Australia, often before any local team was in place. These case studies demonstrate how we work across the full go-to-market motion, from initial partner alignment to deal execution and renewal growth.

Why Choose Us?

Vendor Support Across All Growth Stages
Aquion partners with software vendors at all stages—from early growth to global expansion—to deliver high-impact distribution, sales, and channel execution across Australia and the Asia-Pacific region. We act as your regional sales arm, renewals engine, and marketing partner, helping you build revenue and brand equity without the need for an in-country team.

Channel Relationships & Reseller Network
Aquion maintains active relationships across the entire channel spectrum:

  • Tier-1 Licensing Aggregators: Australia’s largest software resellers, trusted by enterprise & government.
  • Specialist SIs: Deep expertise across secure infrastructure, application dev/ops & cloud-native tooling.
  • MSPs & MSSPs: Partners delivering full-stack managed services into corporate, enterprise & government.
  • Large Value-Added Resellers, Systems Integrators: Aquion has dedicated relationship managers working daily with Australia’s top-tier VARs.

Our Technology Ecosystem
Aquion’s technology partnerships span the critical domains shaping enterprise IT and digital transformation across the region. We work with global and emerging vendors across six strategic solution areas:

  • Modern Workplace
  • Infrastructure Solutions
  • Cyber Security
  • Application & DevOps
  • Data Engineering
  • Networking & Connectivity

About Stock in the Channel

Founded in 2009 to help resellers source hardware from authorised distributors, Stock in the Channel quickly grew to become an indispensable tool for the UK channel. Stock in the Channel has since expanded its services to be active in 22 countries, with over 25,000 registered customers across Europe, North America, and Australia. Thousands of resellers, VARs and MSPs use the stock search daily. The founders history of working with e-commerce a webstore offer soon launched, matching stock with product descriptions and adding margins to the resellers buy price. This was offered as both a datafeed and a turnkey Magento option. The company continues to grow and is financially strong

Stock in the Channel is trusted by over 25,000 IT Resellers

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