Our journey started in 1955 when large home appliances first became a fixture in every household. Over the past 60 years, we’ve made it a point to change the lives of our customers with innovating products that both meet their needs and are more sustainable for the environment.
Our desire to innovate for the good of our customers and the environment has already taken quite us a long way.
We are a global brand which operates in more than 135 countries today. We are also the fastest-growing brand in the European large white goods market with a wide range of innovative and sustainable products. All these experiences and our brand heritage has made us one of the top 3 large home appliance brands in Europe*.
And we keep innovating for an even healthier generation and a healthier planet.
Our aim is to empower new generations to live healthier.
We want to inspire everyone to Live like a Pro. A Pro is not necessarily a professional athlete. Everyone can be a Pro, each in their own way, from the way they handle family matters to the way they cook or protect environment.
Inspired by our passion to impact people’s lives through our technologies, we want to democratize the healthy lifestyle.
This can be through products which support healthy lifestyle or which help to save time for healthy activities or with technologies that are more sustainable for healthier environment and so healthier people.
