Up to date Stock & Pricesfrom 40+ distributors Plus own stock + alternate suppliers Add margins, rules and control over ordering Your Webstore 3.5m products available matched withproduct descriptions + images 1 2 3

VAR, Reseller and MSP eCommerce

Sell all the products from AU - BlueChip on your own eCommerce website, matched with full product descriptions and your margin on top.

Supplier stock and your personalised buy prices are updated every day so your site is always accurate – with no effort.

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Far more than just great online stores, enjoy a full range of services for VARs and MSPs

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B2B eCommerce

Sell AU - BlueChip products to your customers, turnkey Magento option offered.

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About AU - BlueChip

Established in 2001, Bluechip Infotech focuses on delivering the latest IT products to a wide channel base, while maintaining a dedicated commitment to first class service. With Australian offices in Sydney, Melbourne, Brisbane, Perth and Adelaide we’re able to back our commitment to service through localised support.

The key to Bluechip's success is in our strategic implementation of the latest technology, broad access of IT channels and markets driven, highly motivated sales team. Thus, by guaranteeing full comprehensive understanding of products and target markets, we’re able to provide cost–effective solutions to our partners.

Bluechip Infotech has a long and successful history dealing with the SMB and Education through our channel partners. Our value is that we bring the Channel and Vendors together to provide solutions through cooperation. For consolidation and improvement, Bluechip Infotech is continuously evolving whilst maintaining hard work in the traditional distribution market. We’re always looking to develop into new markets and partnerships with customers and vendors, locally and overseas to help growth and diversification.

Why Partner with Bluechip?

People
Although our business is about providing IT services to customers, our most valuable asset is our staff. People are centric to our business while technology and products are just tools. By understanding our customers' needs, we can find suitable solutions for them.

Partnership
Partnership is the key success-element of our business. Many of our channel partners and IT consultants rely on us to provide them with the delivery of the latest IT products, staff training, and marketing to their customers. We work closely with our vendors to deliver their products and services to our broad channel of partners.

Passion
For the past 14 years, our passion for IT technology has kept us in the business. Starting out by supplying PC components and peripherals to IT channels, we’ve evolved over the years, along with our channel partners who share the same passion with us.
From components to systems and from storage to networking, we’re now working on providing virtualization solutions to our channel partners.

Our Aim
To exceed customer expectations as a truly national distributor of strategic products
To build long-term customer and supplier business relationships
To provide value for money of products, customer service and support
To make it easier for resellers to do business with us

Staff
Bluechip Infotech currently has 70+ qualified staff members working nationally.

About Stock in the Channel

Founded in 2009 to help resellers source hardware from authorised distributors, Stock in the Channel quickly grew to become an indispensable tool for the UK channel. Stock in the Channel has since expanded its services to be active in 22 countries, with over 25,000 registered customers across Europe, North America, and Australia. Thousands of resellers, VARs and MSPs use the stock search daily. The founders history of working with e-commerce a webstore offer soon launched, matching stock with product descriptions and adding margins to the resellers buy price. This was offered as both a datafeed and a turnkey Magento option. The company continues to grow and is financially strong

Stock in the Channel is trusted by over 25,000 IT Resellers

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