Lose your knack for losing things.

AirTag is a supereasy way to keep track of your stuff. Attach one to your keys, slip another in your backpack. And just like that, they’re on your radar in the Find My app, where you can also track down your Apple devices and keep up with friends and family.

Long live the battery.
AirTag is designed to keep going more than a year on a standard battery you can easily replace. And your iPhone lets you know when it's time to pop in a new one.

Splish, splash.
Let’s say you’ve tagged your keys and — oops — drop them in a puddle. Or they’re in the path of a colossal spill. Hey, that’s okay. Your AirTag is water resistant.

Initial it. Emoji it.
When you buy your AirTag from apple.com or the Apple Store app, you can have it personalized with your initials. An emoji. Or both. It's free and easy, and it adds some fun.